OZONE Asylum
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Given the promotional nature of the site, the colors work, even in my personal tates is for something a bit toned-down. The CAPSLOCK advice applies to the page in addition to this forum. And lose the umpteen exclamation marks. One is quite enough. Be consistent in the logo. ALL uses two lowercase "L"s. Either CAP them or use lowercase in Stars. The logo itself is much too huge. If the purpose of the site is to stroke the client's ego, then leave it. If the purpose is to sell stuff, make the stuff more prominent. (Especially since the client is the only horse in a one-horse town.) Centering? Yeah. I'd go with it. Picture Row: I'd remove the blue bars too. And what is that thing in the middle? Machinery to make the product? If not, a better image is needed. If so, I'd lose it and replace it with more product pics. As proud as the client may be of his machinery, retail customers buy the finished goods, not the manufacturing process. Personal Pet Peeve: "Located in", especially in combination with "conveniently". I've been excising those words from ad copy since the 70s. People are smart enough to know that when you give them your address, that's where you're located. And they're smart enough to know whether or not it's convenient for them. And if they want what you're selling, they'll come there even if it's inconvenient, (see the one-horse town advice above.) Try, "Visit us in Statler Brothers Shopping Center!" (Note: No abbreviation, mixed-case and a single exclamation mark.) "the most incredible feats are often accomplished by those who have had the most incredible challenges"
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