Topic: Please, one site review

Here it is http://www.multifood.co.yu

This is a tiny site, I got promotiona calendar with their contacts, email, and task: We want a site that tells to audience that we are merchants, that we export and import food, we are not producers.

That was allmost all we got from them, and we made that site.

[This message has been edited by zoran (edited 06-11-2002).]

sorry server not found

The border around "Multi Food" looks blood stained on the first O in food.
I'll leave the review to the others

I noticed a few typos in your texts and thought it couldn't be bad to point them out:

The first line should be "Multifood was founded on September 27th, 1991. Our main activities..." Though I don't think that everyone needs to know when exactly in September 1991 it was founded... but that's your choice. Instead of "to EU and USA" it should be "to the EU and the USA". As far as I know (but what do I know, I'm no native English speaker after all ) there is no plural of "food". And to me, "tropical fruits" sounds better than "tropical fruit".

At the end of the products page's first paragraph it should be "to EU countries and the USA" again.

"Our fruit grow in famous Serbian regions ... and others."

That's it for the typos. The design is nice and clean, the only thing you should think about is, as OlssonE already mentioned, the centered logo's orange border: I'd either make it a little bolder or remove it completely.

kuckus (cell #282)

[This message has been edited by kuckus (edited 06-11-2002).]

I think that this design has been done well.

The only issues other than the grammar would be the images.

The main image. If you really want it to be good you should go out and set up the fruit again just as you would want it to look and reshoot the picture. As it is now the photoshop job could have been a little better. There are some areas that don't mesh, the rasberry next to the cherry for instance. On the left top side you can see white, which doesn't belong. You also see this on the right side of the cherry that is on the bottom row. If you don't want to reshoot it, I would spend some more time on the image with the blur/smudge/airbrush tools. I would.

The next issue is with all your images. They are far too dull. I worked some of them and found that upping the brightness by 12 and the contrast by 24 your bet far better quality on your shots. The fruit logo for instance looks a whole lot more inviting with those settings, as does the picture of the hanging cherries. For the picture of the workes processing the food +5 brightness and +10 contrast livened it up just a smidge (not really that much you could do with that one). The image on the 7 different fruits look much better a -15 brightness +20 contrast (yes less bright).

The issues with the images are purely technical. I would think that you either scanned these photos in, or took them with a older digital camera. The better the fruit looks the better the site will sell IMO. That is what you are looking for.

The one thing I am wondering about is who the audience really is? Right now this site looks as if it is aimed at the casual user, via the visuals. But at the same time, you don't really tell anything about how this company would supply the casual consumer. As an importer/exporter I would assume that it was aimed more towards corporations. Since importing / exporting usually works on bulk loads.

You should really figure out the who the audience is and then work that into the site. You want to make sure you are getting to correct information to the correct people.

kuckus: not bad for a non-native speaker of English . Actually, though, we do use "foods" as a plural in English, and it fits in the context of the web page. So don't worry about that one, zoran!

zoran: Plenty of good comments so far there are two things which strike me:

1. The border/stroke around the title graphics - either thicken it or get rid of it. At the moment it just doesn't look right.

2. You top horizontal orange bar is too wide - it needs to be the same width as the second bar. In fact the various bits in the top area give an unbalanced feel. The top left logo protrudes further out than the right hand side. What I'd do is shorten that orange bar, make sure the 'Multi Food' logo is centred on the page and make sure the logo on the left and the D.O.O. bit take up the same area and balance each other on either side of the logo.

I think you probably need a bit more blurb to justify having a web page - your content would fit comfortably on the back of a postcard. Good work.

___________________
Emps

FAQs: Emperor

Once I got used to the look of orange and green together...the site presented itself well.
Consistant, balanced, pretty well thought out concept. Could be more information presented and I suspect it will be added.
What you have so far, considering what's been said above, is good. Keep working at it...

[I speak American-English but you can't tell by my typos either! ]
Allewyn

[This message has been edited by Allewyn (edited 06-16-2002).]