Topic: semantics of product name

I'm in the mood for logomachy. Anybody else?
I have a product name, "ITCES-Plus". The Company Standard ? is that the 'Plus' part always be italicized.
I have a few options:

<p>Blah blah blah ITCES-<i>Plus</i> blah blay blah.</p>

============

	.plus{ font-style:italic; }

	<p>Blah blah blah ITcES-<span class='plus'>Plus</span> blah blay blah.</p>

============

	.itces{ text-transform:uppercase; } 

	.plus { font-style:italic; }

	<p>Blah blah blah <span class='itces'>Itces</span>-</span class='plus'>Plus</span> blah blay blah.</p>

============

	acronym{ text-transform:uppercase; }

	.plus  { font-style:italic; }

	<p>Blah blah blah <acronym title='Integrated Technology...'>Itces</acronym>-</span class='plus'>Plus</span> blah blay blah.</p>

If there was a first-word pseudo-element, there maybe even further options. Unfortunatly, there is not.
Perhaps there are other ways I have not thought of?

What do would you do?



[This message has been edited by mobrul (edited 01-21-2004).]

Isn't it italicized because it should be emphasized? Like there's one product named ITCES and another called ITCES-plus? Then <em> (which will be displayed in italics in most browsers) would be correct IMO.
And yea, use acronym (or abbr), but if it should be written uppercase, write it like that, don't use text-transform: uppercase because that is only for styling.




[This message has been edited by HZR (edited 01-21-2004).]