Topic awaiting preservation: Corporate identity and design

well, need some basic informations about these two
subjects. mr. google wasn't quite nice to me and
only showed some sites with ci but not with infos...

i bought a book about corporate design but i still
wan't to improve my knowledge right now.

does anybody have some links about it?

Ehr... this is a very broad field and a very unspecific question. What do you want to know?
-How to design a corporate identity?
-How to make a corporate logo?
-How to make your design look good on print and on screen?
-Is there a way to marketize your corporate design?
-How do i brand my corpration?
-What makes a "trademark" a trademark?
-Which has to do with it and what are they meaning?
-Etcetera
-Etcetera.

These questions could be answerd by different professions like lawyers, desingers, printers, marketeers stylists etc.
And therefore big companies have complete departments for branding there products.

__________________________________________
"Art has to be forgotten. Beauty must be realized."
Piet Mondriaan

first thanks for your reply. i actually just want to
know some basics..

- what is the meaning of CD
- what is important and to do carefully in case of CD
- what are the disadvantages of CD

you see...i really need basic informations about it.

Here are the answers i could give you....
-What is the meaning of CD.
To brand a product from a company or the company itself.

-What is important and to do carefully in case of CD?
The customer should remember the design an know from witch company/product it is.
The customer should recognize it when he/she sees it again.
Logo's should not have to many colors, less colors will mean easier printing and better recognition
Shapes should not be complex but easy to understand. And they should be recognized when you see only a
part of it.
The rest depends case by case

- What are the disadvantages of CD:
Mess it up and you could damage the "good name" from the company


I 'am sorry if i misunderstood you, but it's still very generic. Maybe DL-44 has some better advice about it.

__________________________________________
"Art has to be forgotten. Beauty must be realized."
Piet Mondriaan

I'd recommend two books: Designing Brand Identity by Alina Wheeler and Branding by Alastair Campbell. The former book will present you with sufficient data for a seemingly complete comprehension of the process. The latter book has plenty of graphics and well-written. However, it does not concentrate on the how-to aspects of brand identity.

Brand identity is big business. A logo is merely the entry point to a brand as a designer once said.

A devil's work is never done.

yeah, good start. thanks very much you two. i already
reserved a german book about corporate identity/design.

thanks

By the way, I think the DIN typefaces are standard for your area of the world esp. Germany.

_________________________
A devil's work is never done.

aaah, DinMittleSchrift. had to use that sucker all the time when I was designing for Mothercare


~We're not here for long, we're here for fun~

I'm too fond of Mittelschrift. Neuzeit Grotesk Bold Condensed has more of a modernish sexy look to it.

DIN Deutsches Institut für Normung

_________________________
A devil's work is never done.

[This message has been edited by metahuman (edited 08-07-2003).]