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Ok, so you completely missed the boat on what I was trying to tell you. If you got so far as to look at their content they actually did a better job than I thought they would. The point of those links was for the knee jerk reaction, you visit the site and say "Verb" type thing. http://www.astra-design.com/ = future http://www.ajohnson.com/ = going someplace http://www.cosaro.com/ = family ... http://www.firefieldnc.com/v2/proto.gif = boxes The problem is, you site doesn't say anything. Well it might say "Hello, I am a bunch of yellow boxes, on a brown background" but it does nothing more than that. You don't have a powerful logo, that is needed for branding purposes, unless you present a powerful enough presence to inspire, such as one of the earlier [url=http://www.ozones.com/burning/]Ozones[/url]. If you pull that off then you have something. You will still notice through all the revisions the lettering of "ozones" has stayed the same. Otherwise you need to have some sort of branding. It doesn't have to be much more than you text, but it has to be special. The gurus network logo is similar. It is a static logo for the most part, with different skins. It keeps its identity. I am not sure but I think I read somewhere that most of your clients are bands. If you want to continue to focus on this clientell you should design your site to focus on their types of people. So now that I am verbose without saying much more than give your site and identity let me see if I can get down to the technical brass tacks. The eye is generally trained to follow a web page much as a book, starting with the top left corner and working down and to the left. Notice down first, this is because we are used to print and the heading is on the top by it self and then we move down. So because of this you will want to catch the reader with your logo in the top left, and from this use design elements to push the users eye to your next important area. In your design my eye goes Firefield -> Flash Movie : short stutter : -> featured build -> projects You will lose a lot of people once they get to the flash movie if it hasn't loaded and doesn't offer something worthwhile to their search. Personally I feel with this layout you have lost your visitor no matter what. They will completely miss the navigation on their first look, and they will miss your page content. The two key areas of keeping the visitor searching your page are missed. Your design does not provide a context for the reader. Flash might be cool to use and fun to look at, but most often it does not provide any context for the user view. This is just where are the visual clues as to what I am suposed to be looking at next. So for right now, context (where the user is on the page) and identity. I am not sure what problems you have solved with this design, and the reasons that it is good. Could you reply with some of your planned vision on this one? Where do you see this going? What type of audience are you trying to capture? Also what is your background in web design? Just because I am nosey. [url=http://www.codetown.org] [img]http://www.codetown.org/img/sig/robot_002.gif[/img] [/url]
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