Topic awaiting preservation: So what is a good hit/visit count per month

I just took on a new job as adminastrator of 5 websites, Now I just took a peek at the stats and beginning to wonder; just what is a good average for a comercial site. I realy don't have much to compair it to. I am not really sure if our hit count this is good or crap or even how I should be judge site performance. I am happly with our downloadable items but I am unsure how to judge the sites performance otherwise.

Anyone have statistics they can share, or read/have any good links on web site performance.

One of the sites lists: Hits, 11,576 average per day and 328 visits average per day after 1 month.

J. Stuart J.

This would depend on the industry that the company is in I would think. It might help to know what kind of site it is, what the target audience is, the scale of the company and other general info...

Or maybe I'm wrong.. just thought that some of this sort of info would help others give you an actual answer

Yeah - that's kind of like asking "what's a good amount of sales to make?"

Either way I can't really answer your question, but it's impossible to answer without more info.

Success is soooo much more than hits...
If this was done right from the beginning the company(ies) that own the sites should have a set of goals for the sites. These goals should have been made as the sites was ordered and built.

These goals can contain a lot of different parameters, common "hard" ones (easily measuarable) for commercial webapplications are:
- Hit rate / set period
- Repeat visitors
- Sales online (can also be sales transferred from land to online)
- Increased revenue
- Decreased costs
- Increased market share

Soft goals can be:
- increased branding awareness
- Goodwill
and so on...

What I'm saying is that the true answer to the success rate of the sites can only be found inside the company that runs the sites. This because success cannot be measured without goals an the competition won't set your goals for you.

If there are no goals (shudder) then you'll have to set some up in order to measure your rate of success. the only way I can see here is to research the competing companies to find out as much as possible from them, then use that as a ball park figure to aim for.

/Dan

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