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[quote] Take a look at the best, most effective brands (logos) out there. [/quote] 'effectiveness' is kinda subjective when talking about a logo. What are some of the logos you'd be talking about when talking "effective"? I ask because I'd assume if you want to take subjectivity out of the picture and focus on "recognition" as a measure of "effectivess" that's utterly measureable, I'd think what you'd be talking about is more a function of marketing and exposure than logo design. To me, with a somewhat innate sense that rounding some corners and typography on a square would be a natural transitional fashionable rebrand, 50k would indeed seem a bit much. I'd rather be labeled the kid next door than to charge that kind of money for something that would take that amount of work. Then again, if 50k is what it would take to get them to think seriously about my services then heck yeah, cut the check! :) [quote] Is it too much to charge $250 for the logo [/quote] Depends on what you plan on doing and what the end result would be. If you're talking about the scripty typography as a logo, and assuming that it's a typeface and not custom vector work, you could type it in Illustrator, convert it to outlines and you're done in 5 minutes. Whether you'd choose to charge 250 for 5 minutes is entirely up to you! Charge [i]your[/i] rate for [i]your[/i] time. [url=http://disk919.com/][img]http://www.disk919.com/sig/jason.gif[/img][/url][url=http://serveit.org/][img]http://www.disk919.com/sig/serveit.org.gif[/img][/url]
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