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Your Text: Insert Slimies » Insert UBB Code » Close Last Tag \| All Tags UBB Help	[quote] Most are not especially noteworthy - a lot of those companies barely even have a "logo".[/quote] I would disagree, and I think this illustrates the point fairly well. What you call "barely even a logo" I seemingly tend to call "good design". (edit: there are certainly some of those companies who don't fall under the category I'm talking about as well...) A good log does not have to be "particularly noteworthy". It needs to be clean, easy, unobtrusive, and recognizable. As JK said, marketing takes care of the other side of "effectiveness" as far as getting the logo out there to be recognized. Obviously it takes far more than a good logo to get a company going. But it is sheer folly to underestimate the importance of quality design. How you present yourself visually says things people...consciously or not. [quote]The company makes the logo, not the other way around.[/quote] I won't entirely disagree, but I still give a good logo more credit in it's role for a company than that... [url=http://in-dented.com/sigs.html][img]http://www.in-dented.com/sigs/knot_sig_32.gif[/img][/url] For the record, in my case here it took me about 5 days encompassing around 20 billable hours. The client recieved their first actual logo (created from scratch and developed by myself based on the client's form of business, existing name, and vague ideas of what type of imagery/style was wanted) in the form of a two sided business card. The business card was the top prioroty in this case - client had no more cards, and did not want to reprint the old ugly "home made" ones. Further devlopment for additional uses still pending. Logo is fully scalable (requiring some minor editing on rescaling), but the copy they've received is embedded in the nonscalable business card image. [small](Edited by [internallink=163]DL-44[/internallink] on 03-22-2005 23:25)[/small] Loading...
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