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Your Text: Insert Slimies » Insert UBB Code » Close Last Tag \| All Tags UBB Help	An effective logo is so much more then just a pretty design that looks cool. A logo not only serves as a visual idenitfer of a product or service, it should help promote and sell the company and/or its service. It should positively impact the brand, the perceiption of the company in the eye of the customer. It's important to remeber that brand driven by the perception of the product or service in the mind of the customer. You can work to change or modify that percetion, by using advertising, Marketing, Public Relations, and Design or change of operations. A proper logo will working as an intrgral part of all many of those processes. Sure you can just design a graphic logo, and sure the customer might be happy with. but then it is just an illustration, no a logo. And sure you will get paid. But will it be effectivem and serve the client and their brand. Maybe if you are lucky. However there are lots of implications that should be broght to the attention of the customer. Services which you could provide and which could make make the diffrence in the logo costing money, or it helping promote brands identiy, and the companys effectiveness, visablilty and in turn help make money. Lots of research go goes into a proper logo, here are some questions you should be asking your client and self: [ulist] Will it create a negative or indesired effect in the way your customer see the company. Will the logo or mark alienate, offend, or have a negative effent in the local commuity, collect demographic data for your customers user base, how will they perceive the logo? How will it be viewed my minoritys, childern, etc... Will the logo sell or promote your product to a unintented target. Such as Cartoons, for service or products intended for adults. Will the mark bring your product to mind, at first glance, or will it distract or bring to mind unrealted or undesired responses? * Will it, be visable at night, does it proved relevent meaning if inverted, rotate, in motion or at a distance. Will it reproduce in all expected media? Will it beable to use it on everything from tv to websites, or from letter heads and print media. How about use on billboards, textiles, and sides of vehicals? Logo's tend to be used the the stranges place. Well it work, in B&W, Color, Spot Color, can it be faxed, Email, and projected. * Market testing, how do others see the logo, what come to mind first. Is it something the customer wishes to be assoicated with/ Does it relate to the customer product or service? *Then there is the whole legal side, does it infringe on anyones trademark or copyright. [/ulist] The list goes on, If you are not providing branding service you are basicly jsut an illustrator. I would simply charge what ever local illustrartors get for illustration in the area. Most client will want to, purchesed with all the rights to useage, So keep the in mind when you price your services. You might charge $200-1000 for an illustration that could be used once, say for there letter head, or website, but what if the company decides to include it on all produces sold, or decide to offer t-shirts, or mugs with the logo, how much is the logo worth to them now, and you may loose out on. All things to consider. J. Stuart J. [url=http://www.jstuartj.com] [img]http://www.texturehunter.com/img/temp/Port_forward.gif[/img] [/url] [small](Edited by [internallink=704]jstuartj[/internallink] on 04-07-2005 20:59)[/small] Loading...
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