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hyperbole is spot on (with the second to last paragraph, I've yet to land any clients from the first section of his reply so can't comment), tho he fails to mention that most people you run into will crap their heart out when you tell them the cost :) "FOR A LOGO?!?!" In your position I'd try to come at them high so they understand you're serious and there's a definite value to the work you're doing. If they're the type to crap their hearts out, look at you sideways, or feign unimpressed and look elsewhere, hopefully you'll get some indication then you can try to work something out that suits you both. Sometimes when we have a client we [i]want[/i] to work with because of their market or reputation in the community but they have budget issues for the project we're quoting, we'll work a deal with them for case study and referrals in exchange for a reduced fee, say knock 500 off for a case study and $100 per referal (they'd set up the meeting with an [b]interested[/b] party). Usually set a time limit on the referrals: "X number within X months or you will be billed at the prorated amount at the end of the X month period". The case study would be something you'd sit down with them on to get their feedback on the project after you're done. Mostly for use in marketing materials but also try and press for unbridled ciriticism to help you get better at what you're doing. Most small businesses (the kind needing identity, startups) will just want [i]something[/i], you usually have to try and drill it in that this is going to be the face on their business for some time to come, they need to make sure their face doesn't repulse people. Changing their logo down the road can confuse people, dilute their brand, make people think they're gone, make people think there's a new company in town that they need to get to know... depending on their market and the exposure they're going to get in that market. Best to do it right the first time. [url=http://disk919.com/][img]http://www.disk919.com/sig/jason.gif[/img][/url][url=http://serveit.org/][img]http://www.disk919.com/sig/serveit.org.gif[/img][/url]
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