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Let us be plain here : Take a look at the best, most effective brands (logos) out there. Who made them? The neighborhood kid? Nope. Let me demonstrate another example - The case of the Deutsche Bank - their logo was a square, red box, with the two letters DB in it, also in red, on a white background. The designer in question recieved 50,000 deutsch Marks (before the Euro) to round the corners of the square, and make the letters a bit more round. In hindsight, everyone says "50,000 for that??!! You have got to be kidding!!!!" But one has to see it, [b]before[/b] the design took place. In this case, the designer in question spend a lot of time, energy, and investment in coming up with a logo that was connected to the logo before (which is what the client wanted) but also showing a fresh, new "modern" company. The designer succeeded. Would the neighborhood kid have achieved this? Highly doubtful. It is not [b]just[/b] a qustion of designing something that "looks good", as JK pointed out.
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