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London 2012

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Your Text: Insert Slimies » Insert UBB Code » Close Last Tag \| All Tags UBB Help	Crap. That's all I'd have to say if I was limited to a single word. Simply- crap. Of course, I never stop at one word, do I? How about: "£400,000's-worth of crap"!! [small][small]Then again, this is the city that pledged £25,000,000 to renovate the Cutty Sark. A f***ing ship!! How many replicas could be built for that money? How much would such a sum achieve for a children's hospital?? Heritage is one thing, but I get the feeling there's a cowboy ship-builder somewhere planning his retirement with glee...[/small][/small] In the Metro (free TfL newsrag), they asked people what they make of the London 2012 logo. As an example, they arranged the shapes to make "K-9 looking at two ducks"... which I found amusing (especially being an unashamed Doctor Who fan). :) It went something like this: [img]http://img524.imageshack.us/img524/1065/k9yg1.png[/img] The [url=http://news.bbc.co.uk/1/hi/magazine/6719805.stm]BBC[/url] draws attention to the similarities with the logo used by Tiswas (and the similarities are pretty marked). I found the following excerpt rather apt, too: [quote]Michael Hamilton of branding consultants, The Hamiltons, says: "I love it. It's got vibrancy and youth and energy and fun. I think it will appeal to young people because it's different and attempting to really focus on them as a group. "It promises the younger generation a different Olympics, a fun Olympics. It's interesting that it will work as animated as well as static." Branding expert Jonathan Gaby says the youth market is the most sophisticated of them all and it takes more than jagged writing to make something "edgy". This insults the intelligence of Londoners, he says. [/quote] Yup, patronising and crap. I had a play around, and I came up with a one-legged man dancing like an egyptian... but it still looks like crap, so I'm keeping it to myself. As for being 'edgy' and 'graffiti-style'... what a great hairy truckload of total bollocks! If this was the intention of the designers (who took a year and nearly half a million pounds to come up with it), then perhaps they should have spent a little time doing some research rather than spending their inordinate fees on the daily magnum of Bollie. 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