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Don't know if I'll adequately explain this but I'll try. Seems to me the most important information on any business card is[b] where[/b] a potential client can find your business. More and more businesses can be found at a dot com. So I'd like to know why the www.xyz.com isn't [b]more prominent [/b]on any and all forms for advertising, [b]including[/b] business cards. In your case you list impressive qualifications on what is almost universally referred to as 'the backside.' Well my twisted thinking concludes [b]there is no backside [/b]to any business card. There is only one side to a business card and that is the side I'm looking at when I pick it up and that side will always be the front side. Take a dozen business cards....shuffle them.... thrown them up in the air . When the cards land, as far as I'm concerned they're all face up and I should be able to readily and easily see your location which in your case is www.xyz.com. I think Flyer type advertising is probably the worst. I don't know what it's like in Europe but here in Canada and the US the biggest retailers spend huge dollars on print advertising and big big money on e-commerce shopping cart sites. But when you look through the Flyers the name of the site is almost always buried somewhere, quite often with the bricks and boards address in a small font at the bottom of a page. Even if the site [i]is [/i]contained within the body of a page it [b]rarely [/b]stands out. And to conclude my little rant. =) .. Not everyone has 20/20 vision. No one should have to squint or put on glasses in order to read your business card just to find out where you are. My eyes are tired now... =) ___________________________________________________________________________ ?It is dangerous to be right when the government is wrong.? Voltaire
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