Good pointers for freelance wannabees — OZONE Asylum, home of the Mad Scientists

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Good pointers for freelance wannabees

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Your Text: Insert Slimies » Insert UBB Code » Close Last Tag \| All Tags UBB Help	All you cool guys in Sweden, no fair... ;) Anyway, back on the conceptual front, I run thru lots of things with a client in an initial meeting to find out what it is they actually want. I have them show me sites they love, sites they hate, their competitors' sites. Do they have an existing marketing material, and do they like it? (actual client quote from a multi-million dollar company whose logo you see often if you live in the states: "this is our logo, but we really don't like it or the colors so we don't want it very prominent on the site.") If they don't like their marketing material you might pitch for a brochure, letterhead, business cards, etc., along with the site if you've got the capability. Find out what they like and don't like about their competitors' sites and use that info very wisely. Most of all, stress that these initial concepts are for [b]look and feel[/b] of the site, not content or final navigation/subnavigation. I've had clients turn down concepts only to later mention that "well, we liked that one but it didn't have the 'search' button on it". Now with all that in mind, keep in mind that you are the designer here. While you're not a fine artist and your job is to meet their needs, they need to realize that they're hiring you for your expertise and they need to let you do your job as the designer. Then do it :) Chris [img]http://www.notdecaf.com/images/fig_newsig.jpg[/img] [url=http://www.KAIROSinteractive.com/]KAIROSinteractive[/url] Loading...
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