Argggh! PDFs... Gak! — OZONE Asylum, home of the Mad Scientists

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Argggh! PDFs... Gak!

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Your Text: Insert Slimies » Insert UBB Code » Close Last Tag \| All Tags UBB Help	Emps: Time certainly is on my side. They've taken over two months to get this far in the process. I've set the expectation of the end of the month for delivery of this phase. I hope it will take less than that. I've built in some room in case life intercedes. The color and layout similarities hit me hard because I thought I was being innovative. They just spent beaucoup bucks on renovating the building and they're quite proud of the results (and rightly so). I scanned paint swatches from the interior and chose the colors from there (Benjamin Moore historical color series.) So I'm keeping a Freezer Queen box on my desk to remind me that (almost) everything worth doing has been done before. And I hope they don't come after me claiming "prior art". :) St. Seneca: The motive for the PDFs is expediency (read: save typing). "It looks good on paper. We'll just use this." In each case, (remembering there are multiple clients with the same idea) they send Word or Quark files to the printing firm, who in turn supplies the PDFs, so on the revenue side of things, PDFs aren't good for me either. And, I agree, PDFs have their place. I'm not sure this is it. What I've sold is that rather than typing into Word, formatting it there and pasting it into Quark, is typing it into a web form, let PHP format it and, when the time comes for the next flyer, pasting from the formatted web page(s) into Quark. The practical doesn't always align perfectly with the theoretical, particularly when painted with such broad strokes, but it's that's gist of it. Interactivity is a broad category. Sorry I didn't define it more closely. I was meaning more interactive from the updating side of things. Events are planned a ways in advance and not all at once. I'd like to have it so new events can go in as they become scheduled (rather than in bi-monthly batches) and allow for the inevitable changes--extra sessions, cancellations, new information, shifts in focus, typos, etc.--that come with it. In each case, the clients have fairly large direct-mailing lists and even at non-profit rates, it's a significant expense. They also have underperfoming web sites, running around 700 unique IPs and 2,000 views per month. Average and median views per IP are 3.4 and 2 respectively. For one of them, referred visits represent over 85% of all visits. The goal is to increase repeat visits through regular content updates and decrease dependency on direct-mail. I succeeded with just that at another .org (I seem to the king of .orgs around here, which suits me just fine). At that one, their routine document distribution is now almost entirely electronic, and yes, some of them are PDFs. I'm also aware, that in no case will the mailing of flyers ever go away. But we're hoping to decrease their size and frequency if not their quantity. Fortunately for all of them, the target demographic is already highly connected and net savvy--writers, gays and lesbians, and surprisingly for me anyway, protestant ministers. Does that flesh it out a bit? "the most incredible feats are often accomplished by those who have had the most incredible challenges" [This message has been edited by brucew (edited 05-03-2002).] Loading...
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