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Tricky problem fishing for clients
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I work as a graphic designer at a newspaper. I design newspaper ads for many of the small/local businesses. I am ready to start doing a little web design work on the side. I used to do some web design where I lived previously, but since I have moved, I have waited until I'm all settled. But now I feel that I am ready to jump back in. As I design some of the paper ads, I notice some small businesses that are obviously 'designing' their own promotional materials. They may bring in brochures, flyers, etc so that I can use some of the graphics and copy in the paper ad. These materials are definitely not 'professional' work. Many probably don't have websites and a few do have websites, but they are horrible! BINGO! Potential clients, right?! The sticky part as I see it is I am discovering clients through the use of my "day job." I do plan on avoiding mixing the two occupations: as in not doing anything related to web design while at the paper ... and not doing anything related to paper ad design while I am doing web design. However, the fact that I am finding potential clients through my work at the paper just sends off little alarm bells in the back of my mind. There is one business I have my eye on, and I am ready to approach these folks. I was just wondering if y'all could pass along any advice about this. I believe a great way to get my foot in the door is to let the business know that I was the one that did their newspaper ad. (Side note: the businesses don't deal directly with me; they do all their stuff through the paper's salespeople. So the businesses have no idea who I am. However, I do get a lot of very positive feedback from the businesses via the salesfolks. The businesses are definitely happy with my ad designs.) If the business liked my paper ad, then I can assure them I can do the same thing for a web site ... or maybe even brochures and such ... So ... the questions are: 1. Is there anything "legally" or "morally" wrong with my finding clients through my day job. 2. I believe mentioning that I did the business's paper ad would be a great way in. Is this a good tactic or not? Thanks ...
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