Topic: Charging the bigger dogs...

We have a web client that is a larger corporation in my area (commercials, billboards, radio, that kind of big). We are doing work for them, because they are having their in-house web designer working on other areas of the intra-system.

What would be a good round-about hourly rate to charge them for doing everything from web design to image prep for TV commercials? I don't think we will be doing any print work, but they may throw that too. An inside source reveals that they spend around a quarter of a million per month for advertising. I was thinking around $85-$90 an hour, being that this is more than just web work. What is fair/feasible?

For demographic reference: this co. is in Detroit, Michigan -- a financial provider -- big dogs

I converted a Power Point presentation to a web site for a "wealthy" company here in the San Francisco/Bay area and I charged them $100/hr. They had no problem with that rate. I generally charge between $65 - $100 per hour for custom perl code depending on the job and regularity of the work. I don't know how that compares to design though. I would venture to say that you are at least in the ball park with $85 - $90. Sorry I couldn't be of more help :/

Regards,
Charlie