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conceptualization!

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Your Text: Insert Slimies » Insert UBB Code » Close Last Tag \| All Tags UBB Help	I would think you will need to know little more about the customer, 16-25 market is kind of abstract. Even if you don't have hard facts, Flesh out potental customer. Roll play, give them a personality and think from there prespective. What do they do with there free time, do they collect somethings, what sort of music do they like, where do they live, etc..... Basicly you what to profile or learn as much about potental customer as possiable, once you know who the customer is it's much simpler to brain storm for concepts. {Maybe they are 16-25 and live in the southern half of the USA ,and like watch Autoracing, Cops, listen to puff daddy and collect Teddy Bears and knifes.} Spawns all kinds of ideas don't it, not good ones but ideas. When you get to the concept stage, just do ruff sketchs first and do as many as you can. Don't edit yourself even if think the concept sucks sketch it out anyways it will help you move on to better ideas and spawn others. Once you have several concepts edit the ones that you feel don't work, and expend on the ones that do. Perhap the ones you dislike could be reworked or combined with others forming even better ideas. One method I like to use is Tranformative thinking. I am not if is applies well to design, but work trying. One method of tranformative thinking is the S.C.A.M.P.E.R. method. Where you apply the following processes to your Idea, which helps you derive addtional ideas. S=Substitute C=Combine A=Adapting M=Magnify/Minimize/Modify P=Putting To Other Uses E=Eliminating R=Reversing Another method is to use a dictionary or any book off the shelf. Just flip through it and select a word at random, then try to relate that word to the idea at hand. I like to do it while driving, taking the first word see. I then try to relate to the product, design, or service I am working on. Most ideas generateed suck but it can sometime lead to interesting ideas. Like I said I might be hard to use this method for design but worth a try. I just finished reading a great book we were just assigned in my Creative Solutions class called: "AHA, 10 Way to Free Your Creative Spirit and Find Your Great Ideas" By Jordan Ayan ISBN 0-517-884003 When you have time it is worth reading, J. Stuart J. Loading...
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