Preserved Topic: Marketing a website???? (Page 1 of 1)

Hi again guys, see if anyone can help me with this one. I have a potential client that has asked me to put him together a portfolio of information on how to market his site once I have created and uploaded it.

I can give him some information on how to submit his site to search engines but are there any good tips to get a high ranking in search engines, or any software I can tell him to purchase?
Also I plan to tell him to include a link to his site in all his outgoing emails and on all his paperwork.
Are there any tips you can give me or point me to any relevant sites that may help.
Other than radio and TV advertising I cannot think of anything else to give him.
Hope you can help

Here is a great resource for ya in this regard: http://www.zdtv.com/zdtv/workingtheweb/gettingstarted/

They have some great tips on this stuff.