Preserved Topic: New Frontier of TV... Internet Ads (Page 1 of 1)

quote:

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Beginning tomorrow, more than a dozen Web sites, including MSN, ESPN, Lycos and iVillage, will run full-motion video commercials from Pepsi, AT&T, Honda, Vonage and Warner Brothers, in a six-week test that some analysts and online executives say could herald the start of a new era of Internet advertising.

"It's TV, without the television," said John Vail, director for digital media and marketing for Pepsi-Cola North America, a unit of PepsiCo.

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LINK TO NY TIMES

I stopped watching TV because of ads and crappy programming... What's next? Having to watch Friends in a small window whenever you're online?

*uninstalls Windows Media Player*

Ah yes, that's just what I need.

Wonder how these'll be handled by Mozilla/Opera/et al?

:::11oh1:::

....time to start surfing with Lynx.

This is interesting from an advertiser's and advertising firm's perspective.

krets: I haven't checked how these obtrusive ads are done, but I tend to believe that the userChrome.css based Block Ads feature of Firebird will keep those craps away from me. I already use Block Ads since a while, and whenever I use IE to read some sites I normally read in Fb, I realize why I use Fb.

Unfortunately the userChrome.css solution does not seem to block the loading of the ads. It simply hides them, but the things could change if Mozilla team decides to slightly alter the way they handles the not display CSS elements ... or is this little annoyance due to the fact that the userChrome.css is another CSS layer put on top the website's CSS.



[This message has been edited by poi (edited 01-21-2004).]

;-)