Topic: Email newsletter etiquette (Page 1 of 1) Pages that link to <a href="https://ozoneasylum.com/backlink?for=28165" title="Pages that link to Topic: Email newsletter etiquette (Page 1 of 1)" rel="nofollow" >Topic: Email newsletter etiquette <span class="small">(Page 1 of 1)</span>\

 
CPrompt
Maniac (V) Inmate

From: there...no..there.....
Insane since: May 2001

IP logged posted posted 07-05-2006 20:48 Edit Quote

The company that I work for is wanting to send out an email newsletter. However, the method of going about it is...a little sketchy.

Here is the deal. We have a lot of customers that have given us their email address and such. Is it proper / against the law / spam or what not to just *add* these people to an email newsletter? I just exported the database of customers to a CSV file that I can import into a MySQL database to send the newsletter out to. However, I'm a little worried that this might cause some problems down the road.

If you have any information or thoughts on this, I'd like to hear them.

Thanks in advance!

Later,

C:\

WarMage
Maniac (V) Mad Scientist

From: Rochester, New York, USA
Insane since: May 2000

IP logged posted posted 07-05-2006 21:20 Edit Quote

I would worry about being blacklisted. You want to make sure that everyone who is recieving the letter really wanted to.

You might even want to send out an email to these people that let them opt into your service.

Something to the effect of "We have you as a current customer and we have this new offer. If you are interested you can opt in by following this link."

You will lose a ton of people, because 90% will most likely not opt in but you should be a in a better position to not get listed in any of the blacklists.

Dan @ Code Town

CPrompt
Maniac (V) Inmate

From: there...no..there.....
Insane since: May 2001

IP logged posted posted 07-05-2006 21:25 Edit Quote

thanks for that. Are you talking about blacklisted from the client or the ISP?

I have tried to explain this to them but....

Now, just to give some more information, the email is just going to be something like "You are invited to our Open House. For more information, click here" Which will be a webpage that has more info. There will be an "opt out" option in the email that I will monitor and remove their emails from the database.

Sorry to just post so quickly back but I have no internet right now since I moved

Later,

C:\

krets
Paranoid (IV) Mad Scientist

From: Right-dead center
Insane since: Nov 2002

IP logged posted posted 07-05-2006 21:29 Edit Quote

I would make it an "Opt In" option instead of an opt out. I know that I would be seriously pissed if I started getting a newsletter from some company without ever being asked about it.

:::11oh1:::

bitdamaged
Maniac (V) Mad Scientist

From: 100101010011 <-- right about here
Insane since: Mar 2000

IP logged posted posted 07-05-2006 21:46 Edit Quote

Under what context did you get the email addresses in the first place? Was it a method used to communicate with the client in regards to thier order/purchase etc? Or was it a will you give us your email so we can send you more info?

I'd choose Opt In or Opt Out based on these criteria.



.:[ Never resist a perfect moment ]:.

CPrompt
Maniac (V) Inmate

From: there...no..there.....
Insane since: May 2001

IP logged posted posted 07-05-2006 22:35 Edit Quote

who knows how the sales reps got the emails. Which is the part that kind of scares me. I just don't want the company to get in trouble for something that was not their intention. Know what I mean?

At any rate, I needed something to give to the big man in charge that is wanting to do this. Something kind of formal stating "You can't or can do this because" kind of thing.

Thanks for the help!

Later,

C:\

RammStein
Paranoid (IV) Inmate

From: cEll 513, west wing of the ninth plain
Insane since: Dec 2000

IP logged posted posted 07-05-2006 22:47 Edit Quote

2 cents:

I would send a Formal invite to be informed of future development and new products to all emails that were apart of that list .. whom ever accepts .. bingo you have your protection and your company looks like the "good guy"


.::. cEll .::. 513

Jestah
Maniac (V) Mad Scientist

From: Long Island, NY
Insane since: Jun 2000

IP logged posted posted 07-05-2006 23:31 Edit Quote

If you're concerned with not being a jerk, I'd listen to RammStein. Otherwise, there's nothing actually illegal about sending all of your customers that newsletter. Just make sure customers can remove themselves from your list.

RammStein
Paranoid (IV) Inmate

From: cEll 513, west wing of the ninth plain
Insane since: Dec 2000

IP logged posted posted 07-06-2006 00:40 Edit Quote

[confused look]

Jestah .. my suggestion is viewed as being "the jerk" .. I'm confused? .. if anything I was trying to suggest not being "the jerk"


.::. cEll .::. 513

Rinswind 2th
Maniac (V) Inmate

From: Den Haag: The Royal Residence
Insane since: Jul 2000

IP logged posted posted 07-06-2006 01:27 Edit Quote

Cpromt where are you living? US, EU or other part of the world?
This is important since there are laws now about what is spam and what not, and how to deal with it. This is a complex matter so you better check with some local guy who nows exacty what what laws there are and how to interpret this.
For instance in my country spam is not allowed any more, and almost any mail send as bulk to people who did not ask for it is considered spam.

Private persons should explicitly give you permission to send them newsletters and so on this could be on paper, on a webbased form or in a special email where they can select opt-in. All businesses are not protected by the spam law, this is strictly for private persons.

.........................................................................
:: Develop yourself, develop your life, develop the world ::
.........................................................................

bitdamaged
Maniac (V) Mad Scientist

From: 100101010011 <-- right about here
Insane since: Mar 2000

IP logged posted posted 07-06-2006 01:43 Edit Quote

Ramm it's a double negative "not being a jerk" == "being a good guy"



.:[ Never resist a perfect moment ]:.

WarMage
Maniac (V) Mad Scientist

From: Rochester, New York, USA
Insane since: May 2000

IP logged posted posted 07-06-2006 02:59 Edit Quote

The blacklists that I am talking about are like spamhaus where they distribute lists of spammers to lots of ISPs who then use this to block incoming email.

If your email server gets on the blacklist it is hard to get off and you might find that a whole lot of very important email that all of a sudden stops being delivered.

Dan @ Code Town

Jestah
Maniac (V) Mad Scientist

From: Long Island, NY
Insane since: Jun 2000

IP logged posted posted 07-06-2006 05:29 Edit Quote

Jestah .. my suggestion is viewed as being "the jerk" .. I'm confused? .. if anything I was trying to suggest not being "the jerk"

The complete opposite my friend.

Sending out unsolicited mail is spam. If CPrompt is concerned with "doing the right thing" he should take your advice. Personally, I'd want me newletter sent out to the most people possible, so I'd spam the f*ckers and not think twice.

That's just me.

CPrompt
Maniac (V) Inmate

From: there...no..there.....
Insane since: May 2001

IP logged posted posted 07-06-2006 14:25 Edit Quote
quote:

Jestah said:

I'd want me newletter sent out to the most people possible, so I'd spam the f*ckers and not think twice.




hehehe Well, this first one that is going out seems to be an "Open House Invitation" so I don't really think that it's spam.


quote:

Rinswind 2th said:

Cpromt where are you living? US, EU or other part of the world?




US. I still think spam here is in the "grey" area


Thanks for all the advice!

Later,

C:\



Post Reply
 
Your User Name:
Your Password:
Login Options: Remember Me On This Computer
 
Your Text:
Loading...
Options: Show Signature
Enable Slimies
Enable Linkwords

« BackwardsOnwards »

Show Forum Drop Down Menu