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DmS
Maniac (V) Inmate

From: Sthlm, Sweden
Insane since: Oct 2000

posted posted 03-09-2009 11:24

Pepsi alledgedly paid $1.5 million for this...

http://www.scribd.com/doc/12112331/Pepsi-Breathtaking-Design-Strategy

I'm utterly and totally flabbergasted and my collegaues can't stop laughin
/Dan

*/ I'm a ginio.....genios......genu......smart person! /*

{cell 260} I have no site due to no free time.
-{ Sleep: A common physical disorder that manifests itself as the level of blood in the caffeine circulation exeeds 20% }-

White Hawk
Maniac (V) Inmate

From: zero divided.
Insane since: May 2004

posted posted 03-09-2009 12:35

This was in my favourite free newspaper a few weeks ago - much hilarity and criticism at Pepsi's expense.

I've always suspected that it's all a load of bull - usually by arguably talented bull-artists for the purpose of fleecing other bull-artists, who in turn, fleece the consumer market (who we know are perfectly happy to consume bullsh*t by the bucket load, so no harm there)...

...but that's actually amusing.

Essentially, through pages and pages of circumlocution, the basic message by the designers is "we've taken all your old designs, jumbled them up for inspiration... then just stuck a smile on it, and made tenuous references to philosophers, mathematicians, and artists with far more talent than we ever had in order to make it all sound somehow sophisticated... and have the psychotropic drugs kicked in yet? Good, now listen very carefully... YOU WILL CONTRACT OUR SERVICES AT ANY PRICE WE NAME, WITHOUT RESERVATION! OH, AND GIVE ALL OUR DESIGN STAFF FREE PEPSI FOR LIFE... aaaaand you're back in room. How do you like your new logo? Please sign this blank cheque... and I think that concludes our business."

Done!

They certainly have been...

WebShaman
Lunatic (VI) Mad Scientist

From: The Happy Hunting Grounds...
Insane since: Mar 2001

posted posted 03-09-2009 16:09

Hehe...

Well, I remember the guy that got millions for "redesigning" the Deutsche Bahn logo - he rounded the corners! Deutsche Bahn Logo

It used to be square...hehe.

This was an actual case that we studied in Design Course...I think it was called "how to fleece a big company for lots of money for minimal amount of work"...101

WebShaman | The keenest sorrow (and greatest truth) is to recognize ourselves as the sole cause of all our adversities.
- Sophocles



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