I have been keeping an eye on the FAQ's search engine requests--specifically its Google rankings--as the FAQ (amongst many other things) is a perfect test bed for ideas about what search engines like in pages that they give a high ranking. I'll post my conclusions here when I have drawn the threads of my thoughts together.
I should say, though, that all the search engine terms are genuine and have been fished from the server stats here.
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Wow, this one definitely needed some work. I suggest you try posting sober next time... I'm in a good mood, though, so I'll let you off with a warning.