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Perfect Thunder
Paranoid (IV) Inmate

From: Milwaukee
Insane since: Oct 2001

posted posted 12-15-2002 05:21

What do you call a heading that comes right below a headline? It's not a kicker, since that means a head before the headline... it's not a subhead, since that occurs during the main text...

It's like this:

(big text) Asylum Escapee Terrorize Primate House (/big text)
(smaller text) Doc Ozone Comes to Rescue With Black Pills (/smaller text)

What's the smaller text called?

Nimraw
Paranoid (IV) Inmate

From: Styx
Insane since: Sep 2000

posted posted 12-16-2002 17:16

Subtitle?

Perfect Thunder
Paranoid (IV) Inmate

From: Milwaukee
Insane since: Oct 2001

posted posted 12-16-2002 21:44

Hmm... I guess that's a pretty good term, and perfectly accurate. I just can't shake the feeling there's some specific print-layout jargon for it.

Morgan Ramsay
Neurotic (0) Inmate
Newly admitted
posted posted 01-14-2003 04:12

Subhead.

Perfect Thunder
Paranoid (IV) Inmate

From: Milwaukee
Insane since: Oct 2001

posted posted 01-14-2003 07:46

Well, sure, but I always thought that a subhead occurred during the text, to define sections. Like...

Headline: Ozone Asylum Overrun by Krotchmonkeys!

paragraph of body text

Subhead: Cloning Attempts Preventable

paragraphs of body text

Subhead: Wakkos Suspiciously Absent

paragraphs of body text

... but I guess "subhead" is as good a word as any, and since this thread has been dead so long with no other suggestions, I'll go with it.

Morgan Ramsay
Neurotic (0) Inmate
Newly admitted
posted posted 01-14-2003 09:10

DTP terms have various meanings depending on the medium.

General definitions for graphic design
Head: a line or lines of copy set in a larger face than the body copy.
Header: any information that's repeated in every page's top margin.
Headline: extra large opening statement used to draw attention in an ad or as the title to an article.
Masthead: The statement in a publication giving the publicationís name, the names of the owner and staff, etc. Also sometimes used when referring to the nameplate (the large display of the publicationís name).
Subhead: a secondary phrase usually following a headline. Display line(s) of lesser size and importance than the main headline(s).

Subheads are left aligned while crossheads are center aligned.

You would be right about subheads if the medium was a newspaper or newspaper-like.

[This message has been edited by Morgan Ramsay (edited 01-14-2003).]

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