Topic awaiting preservation: I've forgotten the right term... (Page 1 of 1)

What do you call a heading that comes right below a headline? It's not a kicker, since that means a head before the headline... it's not a subhead, since that occurs during the main text...

It's like this:

(big text) Asylum Escapee Terrorize Primate House (/big text)
(smaller text) Doc Ozone Comes to Rescue With Black Pills (/smaller text)

What's the smaller text called?

Subtitle?

Hmm... I guess that's a pretty good term, and perfectly accurate. I just can't shake the feeling there's some specific print-layout jargon for it.

Subhead.

Well, sure, but I always thought that a subhead occurred during the text, to define sections. Like...

Headline: Ozone Asylum Overrun by Krotchmonkeys!

paragraph of body text

Subhead: Cloning Attempts Preventable

paragraphs of body text

Subhead: Wakkos Suspiciously Absent

paragraphs of body text

... but I guess "subhead" is as good a word as any, and since this thread has been dead so long with no other suggestions, I'll go with it.

DTP terms have various meanings depending on the medium.

General definitions for graphic design
Head: a line or lines of copy set in a larger face than the body copy.
Header: any information that's repeated in every page's top margin.
Headline: extra large opening statement used to draw attention in an ad or as the title to an article.
Masthead: The statement in a publication giving the publication?s name, the names of the owner and staff, etc. Also sometimes used when referring to the nameplate (the large display of the publication?s name).
Subhead: a secondary phrase usually following a headline. Display line(s) of lesser size and importance than the main headline(s).

Subheads are left aligned while crossheads are center aligned.

You would be right about subheads if the medium was a newspaper or newspaper-like.

[This message has been edited by Morgan Ramsay (edited 01-14-2003).]