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Xpirex
Paranoid (IV) Inmate

From: Dammed if I know...
Insane since: Mar 2003

posted posted 11-29-2003 14:36
quote:
Google Paid Listings: Google sells two types of paid for positioning, the —Premium Sponsorship“ and —AdWords“. You can get highly ranked on Google for FREE if you are willing to wait a few months and work hard at it. But if you need to get highly ranked straight away, or there is a lot of competition for your chosen search terms, then paying for a position may be an option for you. Premium Sponsorship: The Premium Sponsorships advertising returns your ad whenever someone searches on your selected search terms. The listing will appear at the top of all other listings. It is normally highlighted with a coloured background. For more info click
http://www.google.com/ads/overview.html

Pros: ß Listed quickly ß Guaranteed top listing

Cons: ß Very costly, minimum spend of $10,000 over 3 months ß Mainly for the larger advertiser ß People may ignore them as they know they are advertisements

AdWords: These ads are much more cost effective and will appear to the right of the screen. You design your advert using an online tool and chose your search terms to target. Your position in the ranking on the page depends on the amount that you bid per click. You only pay when someone clicks on your ad.

Pros: ß Listed very quickly ß You choose the search terms that determines where your ad is displayed ß Quite affordable ß Small charge of $5 for activation. ß Only charged when someone clicks through.

Cons: ß Quite a number of people may not click through unless your ad is very clear ß Must pick your keywords carefully and target the correct audience, you do not want to be paying for visitors to your site that are there by mistake Overture and most other search engines have paid for positioning, our recommendation is try to optimise first, lots of sites are not optimised, and if it is just too competitive a market place consider paying, but monitor results carefully to assess cost effectiveness




Hmm who is it in here that keep telling me "Google is your friend" ...?
Is there really no such thing as an utterly impartial search engine? ..and while I'm at it.. what does everyone think of the google toobar? If anythng?




[This message has been edited by Xpirex (edited 11-29-2003).]

Emperor
Maniac (V) Mad Scientist with Finglongers

From: Cell 53, East Wing
Insane since: Jul 2001

posted posted 11-29-2003 14:48

Xpirex: I'm not sure what the issue is - the more expensive pay-per-click ads are across the top of the page and the less expensive ones are in a column down the side.

These ads aren't mixed in with your results and are obviously ads they are just appearing depending on the keywords in your search but they have been doing these contextual ads for ages now.

Have I missed something?

___________________
Emps

The Emperor dot org

Xpirex
Paranoid (IV) Inmate

From: Dammed if I know...
Insane since: Mar 2003

posted posted 11-29-2003 14:59

perhaps I got it wrong... when I search using google do the listings that appear get preference because of the amount they paid?.. or paid advertisers get preference over others in the results?.. I am happy to be put right here.
You have the Sponsored Links that appear on the right hand side.. the cheaper adds.. then you can get at the top of the main results list in the search if your willing to part with $10,000 for a short period.

Emperor
Maniac (V) Mad Scientist with Finglongers

From: Cell 53, East Wing
Insane since: Jul 2001

posted posted 11-29-2003 15:28
quote:
when I search using google do the listings that appear get preference because of the amount they paid?.. or paid advertisers get preference over others in the results?



Nope - Google would die rapidly if such a thing happened.

Lets take an example - a search for computers:
http://www.google.com/search?q=computers

Premium Sponsorship sites are listed across the top and the Ad words are listed down the side. Clearly the top ads are far more effective and prominent but you can't exactly mistake them for actual search results (they don't even work in the same way but act on specific keywords in your search so may only match one of the words which can lead to some odd contextual ads - searching for XHTML and tables brings up some XHTML stuff and some furniture stuff).

I would imagine it is run from a completely separate system so one can't influence the other.

___________________
Emps

The Emperor dot org

Michael
Maniac (V) Mad Scientist

From: *land
Insane since: Nov 2000

posted posted 11-29-2003 15:33

^ Yep... I'm under the same impression as Emps.


As a side note -- I use the google toolbar both at home and work. I disable most of the options and buttons, but it saves me the constant trips to google.com just to do a quick search on something.

prawnstar69
Bipolar (III) Inmate

From: Loughborough, Leics. UK
Insane since: Sep 2003

posted posted 11-29-2003 15:43

I use the google toolbar, mainly as a pop-up blocker, I quickly disabled the auto-fill thing as anything like that bugs the hell out of me the only other feature I use is the quick search thing. I'm safe in the knowledge there's a google search box always to hand.

The translate page into english could be useful too, but I haven't needed it yet.

1089 pop-ups blocked so far -hugs google toolbar-

Xpirex
Paranoid (IV) Inmate

From: Dammed if I know...
Insane since: Mar 2003

posted posted 11-29-2003 16:17

..breaths a sigh of relief.. cheers Emps..

Emperor
Maniac (V) Mad Scientist with Finglongers

From: Cell 53, East Wing
Insane since: Jul 2001

posted posted 11-29-2003 16:33

Xpirex: No worries - where exactly did that quote come form in your first post?

___________________
Emps

The Emperor dot org

Xpirex
Paranoid (IV) Inmate

From: Dammed if I know...
Insane since: Mar 2003

posted posted 11-29-2003 17:06

I typed "Google Toolbar cons" in Google of course and came up with a page with that quote.. but now I can't find it...(perhaps they did not pay their subscription.. joke!)


..as regards the toolbar.. you might want to check out other poeples experiences
http://earthlink.com.com/3302-2379_4-10220032.html?pn=1&fb=2

viol
Maniac (V) Inmate

From: Charles River
Insane since: May 2002

posted posted 11-29-2003 19:13
quote:
I use the google toolbar, mainly as a pop-up blocker,


You don't need a pop-up blocker if you use Firebird.

prawnstar69
Bipolar (III) Inmate

From: Loughborough, Leics. UK
Insane since: Sep 2003

posted posted 11-29-2003 19:15

I reverted back to the dark side.

I am your father -blows into cupped hands to make heavy breathing type noises-


eyezaer
Lunatic (VI) Mad Scientist

From: the Psychiatric Ward
Insane since: Sep 2000

posted posted 11-29-2003 19:16

the pop up killer works real well, and also i use it for googling.


Petskull
Maniac (V) Mad Scientist

From: 127 Halcyon Road, Marenia, Atlantis
Insane since: Aug 2000

posted posted 12-05-2003 20:26

On Mozilla, not only does it block pop-ups, but I have google right in my standard addressbar- just press 'up' and 'enter'..


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